In early 2008, Mr. J. Medeiros signed to Quannum Projects to release his sophomore album, Friends Enemies Apples Apples. The record was produced by Stro Elliot, co-produced by Medeiros, and recorded by Benny Cassette. It also featured additional vocals from singer Tara Ellis. After an almost two year standstill with the labels release schedule, Mr. J. formed De Medeiros, dissolved his contract with Quannum, and began releasing his material independently.