bloom is Cleveland rapper Machine Gun Kelly’s third studio album, succeeding October 2015’s General Admission. The album was released on May 12, 2017, with 4 singles being released before the album, including the multi-platinum lead single “Bad Things” with Camilla Cabello.
The deluxe version of the album was released on December 1, 2017, and included two bonus tracks: “The Break Up” and “Habits.”
In an interview with HipHopDX, MGK called the album a “smooth evolution,” and spoke about being nervous about the reception by the fans:
He also reveals being nervous to release the project admitting, “It was a really smooth evolution, and I’m really happy it went the way it did. Cause I was obviously nervous. It was the first I’ve sang on it, first time I’ve played a lot of guitar on… it translated. It could have went either way. It went the way you just said, which is great.
bloom peaked at number 8 on the Billboard 200, and remained on the charts for 18 weeks. On November 1, 2017, it was certified Gold by the RIAA.