We Beefin? is a EP released by VML, the creative marketing agency (aka A.O.R., Agent of Record) for the Wendy’s Company, under the creative direction of Six Course Inc. The mixtape, whose individual creators remain unnamed, is Wendy’s enthronement of itself at the top of the fast food industry in the face of competitors. Following the viral tweets aimed at their fast food rivalries, on March 21, 2018, Wendy’s teased the company’s debut EP with the following tweet: On March 23, 2018, Wendy’s released the EP which features 5 diss tracks aimed at various fast food restaurants. The EP is lyrically braggadocios and aggressive, directed at or alluding to competitors such as McDonald’s, Burger King, Hardee’s/Carl’s Jr.’s and Wingstop, all brands which have been attacked on Wendy’s Twitter Feed since VML took over their digital footprint in 2014. The cover art is a direct remake of The Notorious B.I.G.’s Ready to Die cover. This 1994 album and its cover has had an influential impact on hip-hop since its release. The burger place had an advertising campaign in the 1980s entitled “Where’s The Beef?” The name of Wendy’s EP and some of its lyrics also allude to Biggie’s song “What’s Beef?”. Wendy’s isn’t the first brand to make the crossover from food to music – Hamburger Helper released its own 5-track effort WATCH THE STOVE in 2016.